Successful SEO for theaters requires a different plan than regular search engine optimization. For a site to rank well in mobile SEO, it will need a different set of keywords, different graphics and technical design and a different strategy than your regular website. But why would you want your site to rank under different keywords than your regular site? It is because searchers do not search for the same keywords as the local users. For the most part, searchers are looking for local results.
Where’s the nearest Italian restaurant? What hotel should I stay at? What’s the next show time at the movie theater? These are the kinds of questions users search for. For your site to rank well, it needs to be designed for searchers to find the information they are looking for immediately. Maps, store hours and instant coupons, are some of the most popular items users search for.
Because SEO for theaters relies more on quick information than pictures and graphics, sites designed for SEO should not use Flash or Java. Search engines send out “spiders” to read information on websites and decide how to rank them. The spiders cannot read Java or Flash and thus anything in those formats will not help in increasing your ranking. As a general rule of thumb, mobile sites should have a few pictures and no chunks of lengthy text.
For the best results, your website designer should develop a mobile version of your desktop website. While some businesses do have success with optimizing their desktop site for mobile search, this is not ideal or recommended.
After finding new keywords and designing a mobile site, you need to list your business in local directories to increase search ranking. Examples of local directories include Yahoo and Google Places. These directories allow potential customers to search within your geographical location to find your business.
After listing your business in local directories, consider promoting your page in social media sites. Offer incentives for consumers to visit your mobile site to increase your search engine ranking.
Because SEO for theaters follows a completely different set of rules than regular search engine optimization, many businesses have been slow to dip their toes into the SEO. This has left a tremendous opportunity for small businesses to rank well. More importantly, as smart phones and tablets become increasing popular, ranking in mobile searches will become increasingly important. Businesses that ranked well first will have an advantage.
Remember that no matter what kind of business you’re in, potential customers are searching for you on their smart phones, readers and tablets.